About Us
Our Story
The story of King Midas tells of a man who was given a wish and used it to ask that all he
touched would turn to gold. King Midas’ legacy is remembered to be one of riches on the
outside, and folly in his heart.
Kings 4 Life Traders has a similar story where everything we touch turns to gold. We do what
we do with passion and drive. The only difference between us and King Midas is that we
didn’t get where we are today by wishing for it – we got here through hard work, grit, and
resilience. Kings 4 Life Traders is set on building a successful legacy that will last 4 Life.
Our company was founded by Joseph Mokoena, a king at heart with the spirit of a visionary
entrepreneur who holds a deep understanding of the wholesale trading industry. Mr Mokoena’s journey began with a simple idea: To create a company that provides quality products while building lasting relationships with customers and suppliers. His goal aimed to meet the needs of all stakeholders at all levels – the ultimate circular economy.
This strategy has enabled Mr Mokoena to build a sustainable kingdom filled with people who lack for nothing – it makes sense then that all who are connected to this company will be Kings 4 Life.
Our Grand Vision
Our journey was launched by a profound vision – to create a wholesale trading empire that delivers high-quality products, excellent solutions, and fosters enduring partnerships with both our esteemed customers and our exceptional suppliers.
Our Noble Mission
Our mission is to be a trusted partner for businesses across various industries, providing them with the products they need to thrive and succeed. We are dedicated to upholding the highest standards of integrity, professionalism, and customer service as we progress on to achieve this mission.
Our Imperial Values
1. Integrity
We conduct our business with honesty and transparency. This only makes sense
when you consider that our business is your business; so, you ought to be fully aware
of what we do and how we do it.
Operating with integrity has earned us the trust of our customers and suppliers. It
has also served to cultivate a culture within Kings 4 Life that ensures that all
employees work honestly because they want to, and not because they must.
2. Excellence
Excellence is the hallmark of professionalism and hard work. We continually aim for
excellence in all aspects of our operations, from product sourcing to customer
service.
When you persevere and put everything you’ve got into something, it is very rare
that you won’t succeed and thrive – we here at Kings 4 Life Traders are indeed
succeeding and thriving.
3. Innovation
We adapt to industry trends so we’re always relevant. Together with our practice of
embracing innovation, you will always find us at the forefront of wholesale trading.
This is a necessary and effective tool because it ensures that Kings 4 Life Traders is
serious about meeting your needs through customisation.
4. Customer Focus
We value our customers, and we prioritise their needs. We offer personalised
solutions to help them achieve their goals; however, customisation doesn’t equate
to customer focus. Even when our customers need generic solutions, we listen
attentively to what they’re asking for and we execute, will checking in along the way.
This means that, you, as a customer will always be the focus of Kings 4 Life Traders’
attention.